1. The Problem & The Market

Ensure you are solving a real problem for people who know they have it.

Can you define the exact problem in one simple sentence?

Is this a 'hair on fire' problem (urgent/painful) rather than a 'nice to have'?

Are people currently spending money or significant time trying to solve this?

Is the market size growing or at least stable?

2. The Solution

Verify that your approach is better than the status quo.

Can you explain your solution without using buzzwords or jargon?

Is your solution 10x better, faster, or cheaper than the current alternatives?

Can you build an MVP (Minimum Viable Product) in less than 30 days?

Do you have the skills to build it, or access to someone who does?

Understand who else is in the ring and why you win.

Have you identified at least 3 direct competitors?

If there are no competitors, have you figured out *why*? (Usually a red flag)

Can you clearly articulate why a customer would choose you over them?

Is there a specific niche or segment the big competitors are ignoring?

Make sure the math works before you spend a dime.

Have you mapped out your fixed and variable costs?

Do you have a clear pricing strategy that leaves a healthy profit margin?

Is the Lifetime Value (LTV) of a customer higher than the cost to acquire them (CAC)?

Do you know exactly how many units/subscribers you need to break even?

Get real validation from strangers, not just friends and family.

Have you spoken to 10 potential customers (who aren't friends/family)?

Do you know exactly where your target audience hangs out online or offline?

Have you built a simple landing page to collect emails from interested people?

Has anyone offered to give you money or a deposit for this yet?

Use our AI validator to instantly analyze your market size, competition, unit economics, and risk factors — free, in seconds.